Five Changes You Should Make in 2017 for Your Small Business
- Learn a new skill
With the internet at our fingertips, there are hundreds of online courses and tutorials available which are affordable and at appropriate times, which you can fit around your work schedule.
Learning a new skill could help you run your business more effectively and could even allow you to offer an additional service, which will ultimately increase your rate and reputation as a contractor.
- Revamp your website
Take a good, hard look at your website and see what works and what doesn’t. Look at your navigation, your SEO, content, colour scheme and images – are they clear and operational? Make sure that everything on your website has a place and purpose, otherwise bin it!
Remember this is usually the first impression you give to a client, so any mistakes or untidiness will not inspire their confidence in you as a professional.
- Raise your rates
Many contractors charge less than they are worth, so go ahead and give you a rate increase in 2017. Increasing your rates will not only put more money in your pocket, but it will also help you discover higher value clients and boost your confidence.
- Up your marketing
Marketing is the way to get your name out into big, bad world. So take a look at the analytics on your social media pages (Twitter, Facebook and LinkedIn) and put a plan in place shaping how you can improve your communications to build your brand, presence and interaction with clients.
Make sure you set yourself targets for each month, quarter and the end of the year too, as this will help motivate you and monitor your progress!
You can find more ways on how to better your marketing for your small business here.
- Get some help
There’s NO shame in asking for help, so think about using a payroll provider who can help you with your pay and tax, and provide you with the fundamental employment rights and benefits normally reserved for full time employees.
Walker Smith covers all of these benefits, as well as healthcare, professional and personal insurances and even offers help setting up bank accounts.
So call us today on +44 (0) 161 359 3235 and let us take the hassle off you.